Refine the Strategy
Make an important strategic choice before spending more time, money and energy going in the wrong direction.
THE FOUNDER’S GROWTH PARTNER
I’ve been a founder and CEO six times. Today, I work selectively with founders and growth-stage companies where there’s a strong fit—and where my experience can make a meaningful difference.
Strategy · Growth · Story · Fundraising · AI · Relationships
Whatever matters most, now.
SELECTIVE BY DESIGN
The focus is simple: what could make the biggest difference in your business?
I like working closely with a few founders, understanding the business, and helping where my experience can make a real difference.
I’m most useful where strategy, story and growth intersect—and where another experienced founder can help see the whole picture.
Seasoned. Personal. Involved.
THE STARTING POINT
Strategy
Growth
Story
Capital
We look at what you’re building, what’s getting in the way, and where a fresh perspective could help.
We start there.
WHAT COULD WE WORK ON?
Make an important strategic choice before spending more time, money and energy going in the wrong direction.
Strengthen the story, materials, investor strategy and fundraising process.
Figure out the strongest path into an important customer and help create the opportunity.
Develop and test a new path to revenue through partnerships, referrals, warm introductions, strategic outreach or another focused motion.
Make the company easier for customers, investors, partners and talent to understand and believe in.
Build structured context and human feedback into workflows that help your team research, communicate and execute more effectively.
Whatever the focus, the goal is to make something important happen.
WHERE I CAN HELP
Direction, priorities, positioning and the choices that shape what happens next.
Revenue, strategic accounts, business development, channels and partnerships.
Positioning, brand and messaging that make the company easier to understand and believe in.
Strategy, story, investors and the raise.
Build the context, human signals and workflows that help AI scale useful work.
Customers, partners, investors, Advisors and the people who can open important doors.
Sometimes it’s one of these. Usually they connect.
How I Help →THE RELATIONSHIP
Most founders already have smart people they can call.
What’s harder to find is someone who knows enough about the business, has been through enough themselves, and has the time to really think something through with you.
That’s the relationship I look for.
HOW I THINK
AI can help a small, ambitious team do more—when the work is structured to use it well.
But judgment, creativity, relationships, trust and a great story matter more than ever.
What would you do differently if you had to move 10× faster?
People provide context, judgment and feedback. AI scales the work around them.
What could make the biggest difference next?
EXPERIENCE
6×
Founder & CEO
3
Successful Exits
I’ve built companies, raised capital, built teams, developed partnerships, launched products, changed direction, made some good calls—and learned a lot from the bad ones.
Sample Work →WHY FOUNDERY
I’ve had investors, board members, advisors and plenty of smart people around me.
But there were times I wished I had another founder who knew enough about the business to really think with me—and had been through enough to see things I might not.
That’s the idea behind Foundery.
— Eric
About Eric →I only work with a few companies at a time.
If you think there’s a good fit, I’d love to hear what you’re building.