Founder & CEO. Product, positioning, network strategy, go-to-market.
SAMPLE WORK
And made plenty of mistakes along the way.
A few companies I’ve founded, led or helped grow.
Founder & CEO. Product, positioning, network strategy, go-to-market.
LifeGuides
At LifeGuides, I served as Chief of Strategy, Brand & Innovation and Vice-Chairman. I led the rebrand, helped reshape the fundraising story and materials, and worked across research, creative direction and growth.
That included shifting the story from life challenges toward personal growth and thriving, establishing a UX research team, and developing sales and member-engagement approaches.
“Eric has a special genius for crafting stories that fire the imagination through creativity, beautiful graphics, and pared-down language that come together to tell a great story.”
Mark McDonough
Lead Investor and COO at LifeGuides, at the time of our work together
eFundraising.com
Co-Founder & CEO.
Pioneered electronic fundraising and built the revenue, partnership and distribution systems around it. Over seven years, the business helped raise more than $100M for 12,000+ organizations and charities.
“I worked with Eric after we acquired his company, eFundraising.com. … But what defines Eric, is his ability to execute and his people management skills.”
Rick Inatome
Founder of Inacom
OneBigPlanet
Founder & CEO.
Raised $6M+ and built an offer network spanning offer creation, aggregation and publishing. Developed partnerships across media, commerce and enterprise, including Motorola, CBS and the U.S. Chamber of Commerce.
Yadle
Co-Founder & CEO of an AI visual-search and file-intelligence platform.
Raised $3M+ and worked across brand, product strategy and revenue development for an AI visual-search and file-intelligence platform. Developed relationships with Scalar, Pixar and DreamWorks.
Same question: what could make the biggest difference?