ABOUT ERIC
And helping good founders build theirs.

I’ve been a founder and CEO six times.
I’ve raised money, built teams, developed partnerships, launched products, created brands, changed direction and sold companies.
My work has ranged from building eFundraising.com and OneBigPlanet to developing AI visual search at Yadle and helping LifeGuides rethink its brand, fundraising story and growth strategy. Across those companies, I’ve worked on the business, the story, the product and the relationships needed to move it forward.
Some things worked.
Some didn’t.
Both taught me a lot.
THE GROWTH PARTNER I NEVER HAD
I had investors, board members, advisors and plenty of smart people around me.
But I often wanted another experienced founder who had the time to understand what I was dealing with, challenge me, and help me work through it.
So that’s what I try to be for a few founders today.
Today, I’m Founder & CEO of TrueLynk, a Relationship Intelligence + AI company.
I think that matters.
I’m still dealing with product, customers, people, capital, AI, strategy and growth in real time. That keeps my perspective current—and grounded in the work founders are actually doing.
LinkedIn →A LITTLE MORE ABOUT ME
Built and raised for multiple technology companies
Former Canadian Olympic hockey player
Drafted by the Montreal Canadiens
B.Com., McGill University
6×
Founder & CEO
3
Successful Exits
HOW I AM

I like interesting people and ambitious ideas.
I ask a lot of questions.
I like challenging assumptions.
I care about the story and the strategy—but also whether anything actually happens.
I’m most useful where strategy, story and growth intersect.
I don’t want to run your company.
I want to help you build a better one.
I’m also open to collaborations where there’s a natural fit with the companies and projects I’m already building.
“He is creative, smart, adaptable and hard working. Very engaging as well.”
Mike Reed
CEO, Gannett, at the time of the testimonial